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Prairie Rivers Network t-shirt

prn01

Specs:
Screenprinted t-shirt

Created for:
Prairie Rivers Network (external link)
PRN advocates for clean water and healthy rivers to benefit the people and wildlife of Illinois.

Purpose/Goal:
Prairie Rivers wanted a new design to use on t-shirts, hats, stickers, etc., incorporating the message, “I heart clean water.” The design has been used to spread the word about the organization’s work, including being worn by the PRN team running the Illinois Marathon.

Order one today:
You can order your t-shirt on the Prairie Rivers Network website (External link).

Design highlights

A heart made of fish

From far away, the heart in “I heart clean water” looks solid or textured, but up close you see it is made of a school of small fish.

The fish are native Illinois shad.

There are two layers of fish, with the back layer appearing darker, swimming in a spiral to mimic real fish swimming patterns.

A simple color palette

The fish are the same blue used in the PRN logo.

White can sometimes look harsh or stark, so the text is a tint of PRN blue. This choice also helps it harmonize with the blue fish.

As seen online

prnshirts

Filed Under: Of note Tagged With: Illustrations, Wildlife and wild places

Other t-shirts made for PRN

  • Miles for Monarchs t-shirt
  • Miles for Monarchs t-shirt detail
  • Miles for Monarchs fundraiser results page on prairierivers.org
  • I ♥ Wildlife t-shirt
  • I ♥ Wildlife t-shirt
  • I ♥ Wildlife t-shirt order page on prairierivers.org

Case studies

Prairie Rivers Network RAT logo and flyer
Chicago Audubon Society newsletter

Before & Afters

Toshiba Medical Research Institute website
Fox Valley Wildlife Center newsletter

Of note

WCAA member recruitment postcard
Nicollet Island Coalition infographic
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