2-sided, 4-color, oversized, matte-finish postcard
Window Coverings Association of America (external link)
WCAA is an organization dedicated to education, networking, mentoring, and participating in a variety of activities that further the growth of its members as window covering professionals.
The purpose of the postcard was to support WCAA’s membership drive at an international trade show for the window coverings profession, as well as at membership drives for local WCAA chapters.
Illustrations that help tell a story
Vintage style illustrations of window coverings professionals working together depict the organization’s tagline, “Where you are NEVER in business alone.
The characters represent the varied demographics and industry sectors of WCAA members.
A layout that accommodates large areas for both text and illustrations
Each side of the oversized postcard is divided into a large and a small section, and their positions are swapped from the front to the back to create a mirrored layout.
On the front the illustration fills the large space, with introductory text in the small space. The front is meant to be immediately attractive and engaging, to create interest in learning more about WCAA. Once someone is invested in the message of WCAA, they can flip to the back for more information.
Space was left on the back for local chapters to affix a mailing label with their contact info.