Prairie Rivers Network (external link)
PRN advocates for clean water and healthy rivers to benefit the people and wildlife of Illinois.
Prairie Rivers wanted a new design to use on t-shirts, hats, stickers, etc., incorporating the message, “I heart clean water.” The design has been used to spread the word about the organization’s work, including being worn by the PRN team running the Illinois Marathon.
Order one today:
You can order your t-shirt on the Prairie Rivers Network website (External link).
A heart made of fish
From far away, the heart in “I heart clean water” looks solid or textured, but up close you see it is made of a school of small fish.
The fish are native Illinois shad.
There are two layers of fish, with the back layer appearing darker, swimming in a spiral to mimic real fish swimming patterns.
A simple color palette
The fish are the same blue used in the PRN logo.
White can sometimes look harsh or stark, so the text is a tint of PRN blue. This choice also helps it harmonize with the blue fish.